[In response to a post about Obsession and Pizza…]
There's a funny story about pizza in NYC: at some point last century, it became known that “Ray's Pizza” was the best place in the city. This meme became so prevalent that over the intervening decades literally dozens of independent establishments opened and named themselves Ray's, followed by variations like “Original Ray's” and “Famous Ray's” and so on. I'm not sure anyone knows for certain how this meme started, or whether any of the eponymous restaurants is its genesis.
As far as I can tell, none of them is particularly inspired, but they're certainly abundant.